Client: Rob Ryan

Project: Hosted and promoted Rob Ryan’s first Brighton Exhibition at hedspace Gallery.

Role: PR for the exhibition, media relations , marketed to gallery audiences from London & Brighton, sold the exhibition pieces, resulting in the biggest sale of artworks for hedSpace Gallery.

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Client : Moving Brands

Project : Marketing & Comms Strategy

Role: Facilitated all marketing and comms activity across studios in London, Zurich, San Francisco & Tokyo. Resulting in the agency mentoring and judging for numerous global awards including the AIGA, Art Directors Club and European Design Awards, promoted their first white paper and a complete website overhaul along with facilitating the production of all marketing assets.

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Client : Greenspace

Project: PR & Marketing Strategy

Role: Directed PR & Marketing, managing a team of researchers, copywriters, and designers. Led the development of a strategic content calendar covering social media, thought leadership, and project campaigns. Secured speaking opportunities at prestigious events including Clerkenwell Design Week, LDF and D&AD Festival. Achieved industry recognition with consistent wins at notable awards such as Red Dot, D&AD, Brand Impact, and The Drum.

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Client: Nokia / DesignStudio

Project: PR for ‘People Made’ exhibition at The Design Museum.

Role: Commissioned by Nokia to devise and implement a comprehensive global design press campaign. Provided strategic advice and expertly managed guests for the launch event, ensuring maximum impact and engagement.

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Client: The Yard Creative

Project : PR and Comms to support TYC’S new brand for start-up teen beauty brand indu

Role: Copywriting for press and awards, devised press campaign and award strategy resulting in winning the Transform Europe Awards 2024 for Best strategic or creative development of a new brand.

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Client : Greenspace

Project: Business Development for Property | Architecture | Placemaking

Role: As Head of Business Development, I drove agency growth through strategic insight research, outreach campaigns, and farming strategies. Key contributions included pitch presentations and networking at industry events like MIPIM and the Festival of Place, resulting in significant project wins and partnerships with industry leaders including HB Reavis, CBRE, and Reef. Additionally, I fostered strong relationships with top-tier clients including Ballymore, Knight Frank, and Savills, enhancing Greenspace's reputation as a trusted industry partner.

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Client: The Light Surgeons

Project: ‘Voyagers’ - large-scale audio-visual installation created for the National Maritime Museum.

Role: As PR for The Light Surgeons (TLS) ‘Voyagers’ installation, I orchestrated a targeted media campaign to generate coverage across both design-focused and national press outlets. This involved planning and executing a press day, where journalists were invited to experience and engage with the installation firsthand. I ensured that TLS garnered significant attention and positive coverage, amplifying their visibility and impact within the industry and beyond.

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Client: The Yard Creative

Project: TYC’s PR for Christy rebrand project, led to bigger outreach campaign to British Heritage brands.

Role: Crafted a press and marketing plan for the Christy brand evolution project at TYC, resulting in notable coverage in design-focused media and securing a cover story in Transform Magazine. Orchestrated an outreach campaign targeting British Heritage brands, fostering valuable partnership connections. Authored an insightful article discussing the revitalisation of heritage brands in the digital era.

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Client: Design LSM (Interior / Brand / Architecture)

Project: Marketing + Business Development

Role: Led initiatives aimed at amplifying the Design LSM’s existing portfolio while establishing them as industry thought leaders as part of an extensive new business campaign. This strategic approach led to securing a branding project for Marriott Hotels Group, showcasing their expertise in the field. Additionally, managed PR efforts to disseminate project news and capitalise on speaking opportunities, further solidifying Design LSM's position as a leading authority in hospitality interior design.

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“There aren't many excellent marketing experts working in and around the arts and creative industries, so it was a huge relief to meet and work with one of the few people in that role who truly 'get it'.”

"Working with Michelle has been an absolute pleasure. Her seamless approach to understanding our needs and effortlessly matching them with creative agencies expertise has exceeded our expectations. Michelle’s deep knowledge of the property industry has been invaluable, ensuring projects are executed with precision and insight."